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Course Description
 | 3G/DVB-H Mobile TV |
Date: 19 Jun 2006
1 day(s)
English Oxford, UK
445,00 UK£
An intensive one-day course for TV broadcasting and mobile telecoms programming, content and services experts, and business planners in this emerging space on the "fourth screen" and the "seventh mass media".
The course is non-technical, and no prior knowledge of cellular telecoms or TV broadcasting is required. James Parton, who was involved in the Oxford 3G/DVB-H Mobile TV trial, will be presenting on this course.
Tomi Ahonen is one of the world`s leading 3G Independent Consultants and author of many authoritative books on the subject of 3G.
Course Content
Mobile Video and TV environment
The industries converging: TV, broadband internet, videogaming, mobile phone
Trends and numbers: bicentric convergence
Hotspot downloads, file-sharing, digital rights management
Early user studies and actual user findings
Building billable value to mobile TV: the Six M`s
Case: 3G UK
Migrating existing content to mobile
Live TV streaming
Videoclips
Direct broadcasts to mobile: DVB-H, DAB
Special case 1: music videos
Special case 2: videogaming
Case: Insights from Oxford DVB-H Trials
Integrating mobile into TV broadcasts and content
Voting eg Big Brother
Mobile elements in videogaming
Previews and Follow-up content
Case: SMS-to-TV Chat and Games
Made-for-MobileTV content
Mobisodes
Parallel live programming on mobile
User-generated TV content
Case: Korea direct broadcasts
Impact to TV, mobile and advertising industries
The value chain in mobile TV
Contribution of mobile to TV business
Contribution of TV to mobile business
Near and longer term impacts of advertising to mobile TV
Near and longer term impacts to advertising industry
Case: Japan mobile TV and advertising
Course Presenters:
Tomi T. Ahonen MBA, independent 3G strategy consultant and author
James Parton, Head of MTV Products (Music, TV & Video), O2 UK
Anthony Santiago
Telephone : +44 (0)1865 286958
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